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Intuita Corporate Innovation Profile by Arupa Tesolin, 1997

The Intuita program is a skill development program focusing on the use of intuitive and innovation skills processes. Presumably one of the organizational consequences that may follow a critical mass adoption of this skill base is an increase in innovation.

Innovation reflects an organization's willingness to engage in and support new ideas, novelty, experimentation, and creative processes that may result in new products, services, or technological processes. Innovation is difficult to measure and a conclusive survey instrument is non-existant. This occurs because innovation is a complex of attitudes, behaviors, product orientation, and organization determination. As such many of the factors that we believe influence innovation in an organization are derived from the particular organizational culture, the drivers of innovation in the industry, and the need to adapt new technology and competitor pressures in an emerging global marketplace.

The Corporate Innovation Profile (attached) is designed as the survey instrument to establish measurable innovation indicators and enable a review of these indicators over time. The profile includes both organizational performance indicators as well as questions identifying various organizational culture and attitudinal traits that correlate with innovation. An additional goal of this survey instrument is to develop a reliable, valid, and valuable measurement tool easily administered by researchers and organizational behavior specialists.

The time you invest in this survey will assist you in identifying specific innovation changes in your company over an established time period (ie. 6 mths, 1 year) and will enable you to compare your results with other organizations who will participate in the study. Aside from measuring specific changes, the study will likely generate valuable feedback for you and your employees.

____________________________________________________________

THIS SECTION FOCUSES ON ORGANIZATIONAL RESPONSIVENESS.

Q1 How innovative do you feel your organization is?

                                                        1              NOT AT ALL

                                                        2              SLIGHTLY

                                                        3              SOMEWHAT

                                                        4              VERY

                                                        5              EXTREMELY



Q2          Generally speaking, how responsive or nonresponsive do you feel your organization is to change?

                                                        1              CONSIDERABLY RESPONSIVE

                                                        2              SOMEWHAT RESPONSIVE

                                                        3              NEUTRAL

                                                        4              SOMEWHAT NONRESPONSIVE

                                                        5              CONSIDERABLY NONRESPONSIVE

Q3          How responsive or nonresponsive is your organization to changes in market conditions?

                                                        1              CONSIDERABLY RESPONSIVE

                                                        2              SOMEWHAT RESPONSIVE

                                                        3              NEUTRAL

                                                        4              SOMEWHAT NONRESPONSIVE

                                                        5              CONSIDERABLY NONRESPONSIVE

Q4          How responsive or nonresponsive is your organization to changes in customer preferences?

                                                        1              CONSIDERABLY RESPONSIVE

                                                        2              SOMEWHAT RESPONSIVE

                                                        3              NEUTRAL

                                                        4              SOMEWHAT NONRESPONSIVE

                                                        5              CONSIDERABLY NONRESPONSIVE



Q5          How responsive or nonresponsive is your organization to changes in operational processes?

                                                        1              CONSIDERABLY RESPONSIVE

                                                        2              SOMEWHAT RESPONSIVE

                                                        3              NEUTRAL

                                                        4              SOMEWHAT NONRESPONSIVE

                                                        5              CONSIDERABLY NONRESPONSIVE

Q6          How responsive or nonresponsive is your organization to changes in operational scheduling?

                                                        1              CONSIDERABLY RESPONSIVE

                                                        2              SOMEWHAT RESPONSIVE

                                                        3              NEUTRAL

                                                        4              SOMEWHAT NONRESPONSIVE

                                                        5              CONSIDERABLY NONRESPONSIVE

Q7          How responsive or nonresponsive is your organization to changes in technology?

                                                        1              CONSIDERABLY RESPONSIVE

                                                        2              SOMEWHAT RESPONSIVE

                                                        3              NEUTRAL

                                                        4              SOMEWHAT NONRESPONSIVE

                                                        5              CONSIDERABLY NONRESPONSIVE

Q8          Are there other areas of responsiveness that are important for your organization?

                                                        1              NO------------IF NO, SKIP TO Q9

                                                        2              YES

Q9          What other areas of responsiveness are important to your organization?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

Q10        What “drivers” determine how effectively your organization will respond to change?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

Q11                How customer service oriented is your organization?

                                                        1              NOT AT ALL

                                                        2              SLIGHTLY

                                                        3              SOMEWHAT

                                                        4              VERY

                                                        5              EXTREMELY

THIS SECTION FOCUSES ON EXPERIMENTATION.

Q12        In general, how important is experimentation to your organization?

                                                        1              NOT AT ALL IMPORTANT

                                                        2              SLIGHTLY IMPORTANT

                                                        3              SOMEWHAT IMPORTANT

                                                        4              VERY IMPORTANT

                                                        5              EXTREMELY IMPORTANT

Q13        In general, how often is experimentation practiced in your organization?

                                                        1              NEVER

                                                        2              INFREQUENTLY

                                                        3              REGULARLY

                                                        4              CONTINUOUSLY

Q14        What kinds of behaviours observed in your organization are indicative of experimentation?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

Q15        How frequently does your organization reward experimentation?

                                                        1              NEVER

                                                        2              INFREQUENTLY

                                                        3              REGULARLY

                                                        4              CONTINUOUSLY

Q16        What are the “drivers” that help to promote experimentation in your organization?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

Q17        How important is it for your organization to experiment with new technologies?

                                                        1              NOT AT ALL IMPORTANT

                                                        2              SLIGHTLY IMPORTANT

                                                        3              SOMEWHAT IMPORTANT

                                                        4              VERY IMPORTANT

                                                        5              EXTREMELY IMPORTANT

Q18        How frequently does your organization experiment with new technologies?

                                                        1              NEVER

                                                        2              INFREQUENTLY

                                                        3              REGULARLY

                                                        4              CONTINUOUSLY

Q19        How important is it for your organization to experiment with new products?

                                                        1              NOT AT ALL IMPORTANT

                                                        2              SLIGHTLY IMPORTANT

                                                        3              SOMEWHAT IMPORTANT

                                                        4              VERY IMPORTANT

                                                        5              EXTREMELY IMPORTANT

Q20        How frequently does your organization experiment with new products?

                                                        1              NEVER

                                                        2              INFREQUENTLY

                                                        3              REGULARLY

                                                        4              CONTINUOUSLY

Q21        How important is it for your organization to experiment with new services?

                                                        1              NOT AT ALL IMPORTANT

                                                        2              SLIGHTLY IMPORTANT

                                                        3              SOMEWHAT IMPORTANT

                                                        4              VERY IMPORTANT

                                                        5              EXTREMELY IMPORTANT

Q22        How frequently does your organization experiment with new services?

                                                        1              NEVER

                                                        2              INFREQUENTLY

                                                        3              REGULARLY

                                                        4              CONTINUOUSLY

THIS SECTION FOCUSES ON ORGANIZATIONAL CULTURE.

Q23        How positively or negatively do you feel about your organization’s culture?

                                                        1              VERY POSITIVE

                                                        2              SOMEWHAT POSITIVE

                                                        3              NEUTRAL

                                                        4              SOMEWHAT NEGATIVE

                                                        5              VERY NEGATIVE

Q24                How would you describe your organization’s culture?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

Q25        In your opinion, what does your organization believe about people?

        ________________________________________________

        ________________________________________________

Q26        What entrepreneurial values does your organization uphold?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

Q27        Which of the entrepreneurial values mentioned in Q23 does your organization practice?

        ________________________________________________

        ________________________________________________

        ________________________________________________

Q28                How important is “risk taking” to your organization?

                                                        1              NOT AT ALL IMPORTANT

                                                        2              SLIGHTLY IMPORTANT

                                                        3              SOMEWHAT IMPORTANT

                                                        4              VERY IMPORTANT

                                                        5              EXTREMELY IMPORTANT

Q29                How frequently does your organization reward “risk taking”?

                                                        1              NEVER

                                                        2              INFREQUENTLY

                                                        3              REGULARLY

                                                        4              CONTINUOUSLY

Q30        What kinds of behaviours observed in your organization are indicative of risk-taking?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

Q31        How frequently does your organization reward risk-taking?

                                                        1              NEVER

                                                        2              INFREQUENTLY

                                                        3              REGULARLY

                                                        4              CONTINUOUSLY

Q32        What are the “drivers” that help to promote risk-taking in your organization?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

Q33        In general, how important are creative processes to your organization?

                                                        1              NOT AT ALL IMPORTANT

                                                        2              SLIGHTLY IMPORTANT

                                                        3              SOMEWHAT IMPORTANT

                                                        4              VERY IMPORTANT

                                                        5              EXTREMELY IMPORTANT

Q34        In general, how often are creative processes practiced in your organization?

                                                        1              NEVER

                                                        2              INFREQUENTLY

                                                        3              REGULARLY

                                                        4              CONTINUOUSLY

Q35        What kinds of behaviours observed in your organization are indicative of creative processes?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

Q36        How frequently does your organization reward experimentation?

                                                        1              NEVER

                                                        2              INFREQUENTLY

                                                        3              REGULARLY

                                                        4              CONTINUOUSLY

Q37        What are the “drivers” that help to promote experimentation in your organization?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________



THIS SECTION FOCUSES ON EMPLOYEE RELATIONS CLIMATE

Q38        How positively or negatively do you feel about employee relations in your organization?

                                                        1              VERY POSITIVE

                                                        2              SOMEWHAT POSITIVE

                                                        3              NEUTRAL

                                                        4              SOMEWHAT NEGATIVE

                                                        5              VERY NEGATIVE

Q39       How would you describe the employee relations climate in your organization?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

Q40        How would you describe the skill level of your managers?

                                                        1              HIGH

                                                        2              MODERATE

                                                        3              LOW

Q41        How many days per year per employee does your organization devote to training?

                                                        NUMBER:             _____________



Q42        How many days per year per manager does your organization devote to training?

                                                        NUMBER:             _____________



THIS SECTION FOCUSES ON KEY PERFORMANCE INDICATORS .

Q43        Please provide the following performance information:

        ANNUAL SALES:               ________________ (DOLLARS)



        ANNUAL SALES:               ________________ (UNITS)

        R & D

        BUDGET:                               ________________ (DOLLARS)



        NEW PRODUCTS

        PER YEAR:                            ________________ (NUMBER)

        AVERAGE

        PRODUCT

        DEVELOPMENT

        TIME:                                     ________________ (MONTHS)

        TIME

        INVESTED

        IN NEW PRODUCT

        DEVELOPMENT: ________________ (PERCENTAGE)

        EMPLOYEES:                       ________________ (NUMBER)

        PAYROLL

        SIZE:                                      ________________ (DOLLARS)

        NUMBER OF

        GENERALISTS

        TO

        SPECIALISTS:                      ________________ (RATIO)



Q44        Over the past year, how many products did your organization develop?

                        NUMBER:             _____________



Q45        Of the amount mentioned in Q38, how many were adaptations or improvements of existing products?

                        NUMBER:             _____________

Q46        Of the amount mentioned in Q39, how many were purely new products (without predecessors)?

                        NUMBER:             _____________

Q47        What was the source of the purely new products?

                                                        1              PURE INVENTION

                                                        2              COMPETITOR PRODUCT

                                                        3              OTHER:

                                                                        _______________________



                                                                        _______________________



Q48       What impact has the Intuita Innovation Program had on your organization?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

Q49       What specific results do you attribute the Intuita program?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

Arupa Tesolin is the founder of Intuita, a strategic learning company and "The Intuita 3-MINUTE SOLUTIONSTM" for INTUITION, INNOVATION, VISION, & STRESS. She is the recognized author of numerous international articles on intuition in business, a trainer, speaker and consultant. 905.271.7272, www.intuita.com or email.