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Intuita Corporate Innovation Profile   by Arupa Tesolin, 1997

The Intuita program is a skill development program focusing on the use of intuitive and innovation skills processes.  Presumably one of the organizational consequences that may follow a critical mass adoption of this skill base is an increase in innovation. 

 

Innovation reflects an organization's willingness to engage in and support new ideas, novelty, experimentation, and creative processes that may result in new products, services, or technological processes.  Innovation is difficult to measure and a conclusive survey instrument is non-existant.  This occurs because innovation is a complex of attitudes, behaviors, product orientation, and organization determination.  As such many of the factors that we believe influence innovation in an organization are derived from the particular organizational culture, the drivers of innovation in the industry, and the need to adapt new technology and competitor pressures in an emerging global marketplace.

 

The Corporate Innovation Profile (attached) is designed as the survey instrument to establish measurable innovation indicators and enable a review of these indicators over time. The profile includes both organizational performance indicators as well as questions identifying various organizational culture and attitudinal traits that correlate with innovation.  An additional goal of this survey instrument is to develop a reliable, valid, and valuable measurement tool easily administered by researchers and organizational behavior specialists.

 

The time you invest in this survey will assist you in identifying specific innovation changes in your company over an established time period  (ie. 6 mths, 1 year) and will enable you to compare your results with other organizations who will participate in the study.  Aside from measuring specific changes, the study will likely generate valuable feedback for you and your employees.   

 ____________________________________________________________

 
THIS SECTION FOCUSES ON ORGANIZATIONAL RESPONSIVENESS.

 

Q1  How innovative do you feel your organization is?

 

                                                        1              NOT AT ALL

                                                        2              SLIGHTLY

                                                        3              SOMEWHAT

                                                        4              VERY

                                                        5              EXTREMELY

       

Q2          Generally speaking, how responsive or nonresponsive do you feel your organization is to change?

 

                                                        1              CONSIDERABLY RESPONSIVE

                                                        2              SOMEWHAT RESPONSIVE

                                                        3              NEUTRAL

                                                        4              SOMEWHAT NONRESPONSIVE

                                                        5              CONSIDERABLY NONRESPONSIVE

 

Q3          How responsive or nonresponsive is  your organization to changes in market conditions?

 

                                                        1              CONSIDERABLY RESPONSIVE

                                                        2              SOMEWHAT RESPONSIVE

                                                        3              NEUTRAL

                                                        4              SOMEWHAT NONRESPONSIVE

                                                        5              CONSIDERABLY NONRESPONSIVE             

 

Q4          How responsive or nonresponsive is your organization to changes in customer preferences?

 

                                                        1              CONSIDERABLY RESPONSIVE

                                                        2              SOMEWHAT RESPONSIVE

                                                        3              NEUTRAL

                                                        4              SOMEWHAT NONRESPONSIVE

                                                        5              CONSIDERABLY NONRESPONSIVE

                       

Q5          How responsive or nonresponsive is your organization to changes in operational processes?

 

                                                        1              CONSIDERABLY RESPONSIVE

                                                        2              SOMEWHAT RESPONSIVE

                                                        3              NEUTRAL

                                                        4              SOMEWHAT NONRESPONSIVE

                                                        5              CONSIDERABLY NONRESPONSIVE

 

Q6          How responsive or nonresponsive is your organization to changes in operational scheduling?

 

                                                        1              CONSIDERABLY RESPONSIVE

                                                        2              SOMEWHAT RESPONSIVE

                                                        3              NEUTRAL

                                                        4              SOMEWHAT NONRESPONSIVE

                                                        5              CONSIDERABLY NONRESPONSIVE

 

Q7          How responsive or nonresponsive is  your organization to changes in technology?

 

                                                        1              CONSIDERABLY RESPONSIVE

                                                        2              SOMEWHAT RESPONSIVE

                                                        3              NEUTRAL

                                                        4              SOMEWHAT NONRESPONSIVE

                                                        5              CONSIDERABLY NONRESPONSIVE             

 

Q8          Are there other areas of responsiveness that are important for your organization?

 

                                                        1              NO------------IF NO, SKIP TO Q9

                                                        2              YES

 

 

Q9          What other areas of responsiveness are important to your organization?

 

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

 

 

Q10        What “drivers” determine how effectively your organization will respond to change?

 

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

 

Q11                How customer service oriented is your organization?

 

                                                        1              NOT AT ALL

                                                        2              SLIGHTLY

                                                        3              SOMEWHAT

                                                        4              VERY

                                                        5              EXTREMELY

 

THIS SECTION FOCUSES ON EXPERIMENTATION.

 

Q12        In general, how important is experimentation to your organization?

 

                                                        1              NOT AT ALL IMPORTANT

                                                        2              SLIGHTLY IMPORTANT

                                                        3              SOMEWHAT IMPORTANT

                                                        4              VERY IMPORTANT

                                                        5              EXTREMELY IMPORTANT

 

Q13        In general, how often is experimentation practiced in your organization?

 

                                                        1              NEVER

                                                        2              INFREQUENTLY

                                                        3              REGULARLY

                                                        4              CONTINUOUSLY

 

Q14        What kinds of behaviours observed in your organization are indicative of experimentation?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

 

 

Q15        How frequently does your organization reward experimentation?

 

                                                        1              NEVER

                                                        2              INFREQUENTLY

                                                        3              REGULARLY

                                                        4              CONTINUOUSLY

 

Q16        What are the “drivers” that help to promote experimentation in your organization?

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

        ________________________________________________

 

Q17        How important is it for your organization to experiment with new technologies?

 

                                                        1              NOT AT ALL IMPORTANT

                                                        2              SLIGHTLY IMPORTANT

                                                        3              SOMEWHAT IMPORTANT

                                                        4              VERY IMPORTANT

                                                        5              EXTREMELY IMPORTANT

 

Q18        How frequently does your organization experiment with new technologies?

 

                                                        1              NEVER

                                                        2              INFREQUENTLY

                                                        3              REGULARLY

                                                        4              CONTINUOUSLY                                                                              

 

Q19        How important is it for your organization to experiment with new products?

 

                                                        1              NOT AT ALL IMPORTANT

                                                        2              SLIGHTLY IMPORTANT

                                                        3              SOMEWHAT IMPORTANT

                                                        4              VERY IMPORTANT

                                                        5              EXTREMELY IMPORTANT

 

Q20        How frequently does your organization experiment with new products?

 

                                                        1              NEVER

                                                        2              INFREQUENTLY

                                                        3              REGULARLY

                                                        4              CONTINUOUSLY